"Beautifully useful. Stylishly practical."


loveday collection


Our story


If we said it started with a bag of nineties origins, but with of-the-moment appeal, it could only be the ‘bum bag’ (said in a whispered voice.) Nasty fabric and 90’s throwbacks aside the idea of a bag that frees up your hands to get on with your life feels more relevant today than ever.

Find out more

Connect with us